Weekly News: Google Seller Ratings, Mobile App Marketing and Local SEO Strategy, Amazon Prime Day


Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Insight & Commentary

How AR Will Fundamentally Change Search, Participating in an ‘Internet of Places’ (July 11, 2018)
Street Fight: “About $3.7 trillion is spent annually in consumer purchases in the U.S, according to Deloitte. But it’s often forgotten that only $300 billion of that (8%) is spent on e-commerce. This means that offline brick-and-mortar spending—though often overshadowed by its sexier online counterpart—is where the true scale occurs.”

What Google Maps’ Explore Feature Means For Local Search Marketing (July 12, 2018)
GeoMarketing: “Over the past few weeks, Google Maps began rolling out its redesigned Explore Tab, which invites users to click a button and receive personalized recommendations for hyperlocal restaurants, attractions, shopping, and services.”

Implications Of Emerging Trends For Marketers (July 10, 2018)
MediaPost: “Just when marketers think they’ve got social, mobile, and video all figured out, along come emerging trends that will demand their attention, understanding, and investment.”

Strategy & Tactics

Implement Google Seller Ratings to Drive Incremental Performance (July 12, 2018)
LSA Insider: “Google Seller Ratings are a Google AdWords (soon-to-be-known as Google Ads) extension that automatically displays your business’s average rating alongside your ads.”

Using Mobile App Marketing for Local SEO Strategy Ideas (July 9, 2018)
LSA Insider: “Customers are researching before every experience to be as prepared as possible — whether it’s for the menu, parking information, traffic around a business, holiday hours of operation and much more.”

Improving the customer experience means getting search right (July 11, 2018)
Search Engine Land: “As consumers search from more places than ever before, it’s vital that marketers deliver experiences that perform. Contributor Jim Yu shares tips on how to deliver a great experience at every search touch point.”

Stats & Studies

Study: 57% of US Internet Users have Given Voice Commands on a Smartphone (July 11, 2018)
LSA Insider: “Consumers are becoming increasingly more comfortable with utilizing voice search and research has suggested that by 2022, there will be 870 million voice assistant devices in the US.”

Study: Smartphone use triggers self-focused ‘mobile mindset’ (July 11, 2018)
Mobile Marketer: “Clicktale’s study of the “mobile mindset” provides insights into how people turn to their smartphones for comfort, entertainment and immediate gratification, and how marketers must better tailor their mobile experiences to customer mindsets and intent.”

Analyst firm: Smart speaker market will reach 100M units by year-end (July 9, 2018)
Marketing Land: “Analyst firm Canalys is projecting that the global smart speaker market will reach 100 million units by the end of 2018. It further estimates that there will be 225 million smart speaker users by 2020.”

Industry News

Google Store Visits Reporting: Now Available to SMBs (July 9, 2018)
LSA Insider: “New “per-store” reporting will roll out globally by the end of the month. It will be available to all advertisers regardless of size or number of locations. It will be part of the new AdWords (soon to be Google Ads) interface.”

Prime Day Showcases the Power of an E-Commerce Empire—And What It Means for Local (July 10, 2018)
Street Fight: “If the amount of press it’s generating one week ahead of time alone has not made the message clear, this year’s Prime Day shows just how powerful a position Amazon occupies in the global retail landscape, digital or otherwise.”

Groupon Reportedly Puts Itself on the Market (July 9, 2018)
Street Fight: “Groupon, the early pioneer in local deals that was once valued at as much as $16 billion, is on an avid hunt for a buyer, Recode reported this weekend.”

Member News

ThriveHive Announces Perry Evans as President (July 10, 2018)
ThriveHive: “As President, reporting to Chief Executive Officer Peter Cannone, Evans will be responsible for charting an expansive vision and plan for product development, partner development, and go to market strategies.”

PlaceIQ: Making Location Data The Essential ‘Building Blocks’ For Marketing Decisions (July 11, 2018)
GeoMarketing: “With spending on location-targeted mobile ads (including pure play, radio, television and newspapers) set to reach $38.7 billion by 2022, location marketing has expanded far beyond the “serve a customer a coupon” use case of the early smartphone era.”

Local Campaigns: Google Automating Ads for SMBs and Everyone Else (July 11, 2018)
LSA Insider: “At its Google Marketing Live event (formerly Google Next) yesterday the company announced a number of new ad units, tools and analytics.”



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