August 2, 2018 | Contributed by: Greg Sterling
To some people this is old news, but to others it will be a surprise. About 70% of emails are opened on smartphones and tablets. Many people recognize this intellectually but fail to act accordingly.
The desktop only sees about 29% of all email opens. That’s according to Q2 2018 data from Movable Ink. Millions of emails support the findings below.
Q2: Email opens by device
Source: Movable Ink (Q2 2018)
Most B2B email campaigns are still written with the assumption that they’ll be opened on a PC. They may be very dense and text heavy accordingly. LSA falls into this trap sometimes. It’s therefore worth being reminded by the empirical evidence that the mobile audience is primary.
Email marketing is a top three strategy for both B2C and B2B marketers, regardless of headcount and revenues.