Daily News: Local Marketers & Co-Op Ad Programs, Google’s Core Algorithm Update, Apple’s HomePod


Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Report: Local Marketers Frustrated with Complex Co-op Ad Programs (August 3, 2018)
LSA Insider: “To some co-op is viewed as a huge, multi-billion dollar marketing fund available to local retailers (advertisers). But many local marketers that seek helping local clients take advantage of these dollars either ignore or abandon co-op as a strategy due to the excessive paperwork, bureaucracy, outdated rules and unreasonable requirements.”

Replay: How Voice Search is Unraveling Content Marketing as We Know It (August 3, 2018)
LSA Insider: “During a recent LSA webinar, Collin Holmes from Chatmeter discussed the rapid adoption of voice search and its different aspects, as well as how it’s changing the landscape of content marketing. Voice search is currently available on phones, in cars and on home devices and smart speakers.”

Google: August core algorithm update still rolling out (August 3, 2018)
Search Engine Land: “On Wednesday, Google said it had begun rolling out a broad core algorithm update for search results. Today, we learned that the update is still rolling out and will continue to roll out, likely until sometime next week.”

Apple’s HomePod makes modest gains against Echo, Google Home (August 3, 2018)
Marketing Land: “Using consumer survey data, Consumer Intelligence Research Partners (CIRP) reported this week that Apple’s HomePod smart speaker made market share gains against rivals Google Home and Amazon Echo.”

Here’s how AI is set to transform the digital marketing landscape (August 2, 2018)
ClickZ: “Artificial intelligence is the buzzword of the moment, and for good reason. The technology is being incorporated in digital products more frequently than ever, and it’s seen by many to be the future of computing. But how powerful is it really – and are there real use cases for AI in the marketing space as well.”



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