Daily News: Search Trends 2018, Google’s Algorithm Update, Twitter’s ‘Playbook for Agencies’


Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Search trends 2018: what can marketers learn? (August 10, 2018)
Search Engine Watch: “Google’s continued dominance as a search giant was evident in its third quarter earnings call, as it grew advertising revenue 18% year over year to $19.8 billion (Alphabet, as a total company, wasn’t too bad either, up 20% in total). Total paid clicks grew 33% year over year, while the cost per click dropped 11%.”

Google’s Aug. 1 core algorithm update: Who did it impact, and how much? (August 9, 2018)
Search Engine Land: “A week after the big Google algorithm update, nicknamed the Medic Update, here is everything we know about it, including official information from Google and non-official insights from across the industry.”

Facebook Challenges Google in Local Search (August 9, 2018)
Search Engine Journal: “New Facebook update to their mobile app benefits small local businesses. The changes make it easier for potential customers to find and interact with local businesses in a move that poses an increasing challenge to Google Local.”

Google Extends Responsive Search Ads Availability, Text Ads Gain Characters (August 9, 2018)
MediaPost: “In September, Google will roll out responsive search ads to more advertisers in English, French, German and Spanish. The company announced the Google Responsive Search Ads last month at Marketing Live and showed how automation and machine learning supports the ad unit.”

Twitter Releases New ‘Playbook for Agencies’ Which Includes a Heap of Twitter Promotion Tips (July 24, 2018)
Social Media Today: “Twitter has published a new ‘playbook’ for agencies which outlines a range of Twitter ads tips and notes to help improve tweet campaigns.”



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